Campbell's Go! Soup

In the life of a college-aged foodie, it seems inevitable that more often than not the places we may go we will probably run into a few hipsters.

Say in the case of Trader Joe’s. I go there looking for a deal on fresh produce and so do the hipsters for either the same reason or perhaps the organic lemons in Whole Foods just didn’t look as fresh. (Doubt it though.) We all know I have a mild obsession/stalking from a distance relationship with Whole Foods.

In other situations such as the cool new LA Style taco restaurant I’ve been wanting to try in Philadelphia’s Fishtown neighborhood, I am almost imitated to go pass the hipster crowd who makes me feel I don’t deserve to eat $2.50 tacos CASH ONLY with the likes of these much cooler people.

But let’s get passed my own insecurities shall we?

Feeling under the weather today I asked Aaron to get me some Campbell’s tomato soup. This led me to a Google search which informed me the canned soup giant is coming out with a brand new “hipster-inspired” line of packaged soups. After a little more research I found these new hip soups are inspired by none other than hipsters themselves  and 18-32 age group that is new increasingly more interested in more interesting flavors than plain tomato soup.



Courtesy of NJ.com



Campbell’s have made a big deal about this new product, Go! Soup In delightfully colorful pouch packages. They’ve sent executives to “hipster-hubs” like Portland, Oregon and London. Which explains why it looks like a package soup I’d buy at Marks & Spencer’s or Waitrose. If they are sending this across the pond they might have a hit on their hands.

They even looked around NYC food trucks for inspiration and followed young people on shopping trips! (with their permission of course.) Wonder if they sent any reps to a Philly Night Market?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The flavors of the Go! Soup packages sound great. Moroccan style chicken soup with chick peas, Golden lentils, Chicken quinoa, or coconut curry…sounds like something you would get in that fancy deli for $4-5 a bowl right?

 

Or a lot like my dinner last night.

But as my above rant suggests, would a soup that you can find in the average grocery store that attracts the likes of me, the budgeted college foodie also attract Samara, the part-time yoga instructor/software engineer? That's the question.

 

I think this is the question Campbell’s wants to ask. There are taking a big risk on the new soups which sound delicious but at the same time will they go over? The expensive homemade bowl of soup at the deli I like doesn’t have to market their soup for 100 million of their closest customers like Campbell’s. Will this soup be too adventurous for the average small town mom or dad? Will it not be adventurous enough for I-only-eat-organic 18-32 prized age group Campbell’s is so desperately trying to attract? I’m sure they’ve asked themselves these questions and weighed the pros and cons. Of course, they know their condensed soup audience probably will stay as such but maybe their new “skillet sauces” in similar Go! Soup exotic flavors will attract a new audience as well who might not pick up the new soup. This is the first time Campbell's has offered a new product by any means. I know I’ll probably give it at least a try.

When these soups will hit nation wide is hard to tell but these reports. It looks like Walmart is already carrying the items though so maybe you'll see them sooner than you think.

Courtesy of Design Boom

 

If this wasn’t enough Andy Warhol inspired cans of regular tomato soup are now on sale at Target. My question is will be want to eat the soup or buy ten to make a retro display in their kitchen instead of a back splash? I have no idea. I just want some tomato soup and grilled cheese.

What do you think? Would you buy this soup?

 
Love,
 

The College Cuisiner

 

Images courtesy of Package World, Ad Age, and Create ID